by andrey valenchuk

Private
Practice.

Materials and collaborative work for questions where you need to understand what shapes human behaviour — and build a system for another result.

groups / materials / consultation / systems

🥶 Reflexivity of the Pareto principle

20% of all actions lead to 80% of all results.

01 / 03

20% actions / 80% results

In Private Practice, we look for the few interventions that increase the probability of desired behaviour — in your product, team, or personal system.

Four formats

You can enter independently, with a group, or by bringing a live situation. Consultations and systems work start with a brief: context first, then format and price.

01

Shared practice

Small
groups.

September 21—27 / online / 12 places

“How to shape a person’s destiny in a product”: a week of practical workshops on neuroscience for product development, using participants’ real products.

View the programme

02

Digital product

Attention &
Behavioural
Engineering
Playbook.

self-directed practice

A practical guide to environment, signals, constraints, habits, and feedback. Not psychological tricks, but a language for designing conditions in which the desired action becomes more likely.

Open on lava.top

03

Private work

Private
consultation.

brief before scope and price

For a situation that must be read as a system: people, constraints, economics, architecture, and behavioural mechanisms. Format and price are determined only after understanding the context.

Brief coming soon—

04

In your system

Build a
system inside
your own
context.

marketing / sales / behaviour

Join another person’s or team’s work to build a system in which desired human behaviour becomes possible and sustainable. Most often this is marketing and sales, but the question can live inside any working context.

Brief coming soon—